Logo Macy | LogoMacy

When we think of the big influential brands around the world, such as Coca Cola, surely the first aspect that comes to mind is their logo. Hence it denotes that we could not conceive, at the moment, the existence of that company without its key element that is the logo. Why? Well, that's because visually, consumers are very easily influenced.

Logo Macy has carried out following important aspects in creating a logo for business:

Chosen color

As we can find out from any brand-based marketing book, the colors in choosing the logo have a maximum influence in terms of the feelings transmitted to a potential consumer.

Thus we identify that the color green as a representative for agriculture, associated with crop growth, soil fertility. Black differs as transmitting a strong and influential air, sometimes seductive. Red as the color for love. Orange indicates dynamism, liveliness and a bold and innovative air. Gold is indicated to suggest the most qualitative and professional services, but also if the field of activity is related to the production or sale of jewelry.

Font

It is an extremely important element, that's why it must be chosen with maximum care. There are situations in which the logo of a certain company does not show the field of activity, but using a special font indicates this.

Form

Through the shape of the logo, customers must understand exactly what the company is doing, being also a key element that can send messages to both the conscious and the subconscious of a customer.

In addition to the aspects mentioned above, a logo must show creativity, it must be original, but also not based on the idea of ​​complexity, as it will not be easy to remember or identify. Logo Macy, as being as one of the leading logo creation agencies believes that there are numerous marketing studies conducted in this regard which indicate that a logo as simple as possible has priority for its positioning in the memory of customers, as opposed to one that is not exactly simplistic.